How is Internet marketingdifferent from SEO?

SEO and Internet marketingare two separate terms, which are associated with the Internet. Both may be related to the Internet but they are quite different from each other.Search engine optimization and Internet marketingboth are extremely necessary for the online success of any business. Digalign positions ourclients Internet marketingstrategies as an extended version of traditional marketing. Then we implement search engine optimization as a way to reach out to the prospective customers through search engines like Bing, Google, etc.Search engine optimization and Internet marketing are both very different tactics but are easily relatable and work hand in hand to improve a businesses online presence. Internet marketingis a vast topic that consists of many processes, whichdetermine the online success of a business.

SEO Search engine optimization is the process through which websites are optimized to help them get a high ranking with search engines. Digalign?s website optimization process is done in a number of ways depending on the clients exact search engine optimizationneeds. Basically there are two techniques we utilize. The first being on-page optimization and then second being off-page optimization. Some of the on-page optimization techniques include:

Other crucial steps Digalign takes in Search engine optimization are keyword analysis; content optimization with the right density of the keywords and interlinking inner pages. Our primary goal withSearch engine optimization is to increase the ranking of our client?s websites on search engines. This increase in ranking improves website traffic count while generating more sales leads.

Internet Marketing Internet marketingis the most cost effective marketing outlet for businesses. Digalign uses Internet Marketing to promote our clients websites and drive traffic to their sites by utilizing several online methods and resources. Internet marketingis generally done to create sales leads from different areas of the Internet. We use different strategies to generate more publicity for our clients, thus gain more sales leads. Positive results are obtained in the short runthrough online marketing, whereas SEO results are not so quick to show and are obtained in the long run. Some of the practiced strategies for Internet marketingare:

• Promotion of articles with article marketing
• Social Media networking with social media sites like Facebook, Twitter, LinkedIn, etc.
• Social bookmarking using sites like Reddit, Stumble Upon, etc.
• Search engine marketing
• Pay per click
• Email marketing

Digalign uses Internet marketing strategies that help our clients build a community and a reputation of their businesses online. Our online marketing services helps by increasing the credibility of our clients businesses and their website.

www.digalign.com is committed in delivering our clients profitable results with beneficial Internet marketing solutions. Search engine optimization is done in a most effective way, which helps in building the business of our clients.

This article has been taken from http://www.ideamarketers.com/?articleid=3124105&CFID=152894081&CFTOKEN=43070528

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