Luxury Real Estate Marketing Tip: It's Time to Spend More Time in ...

Dennis Hanlon, Park City Utah

Professional networking on Facebook and other social media platforms can contribute to your success as a luxury real estate marking professional.? But, participation in these venues simply does not replace in-person face time and consistently staying in touch with your colleagues in meaningful ways.? We think it?s time to spend more time in the real world.?

One of the best examples of professional networking in luxury real estate is the Western Mountain Resort Alliance (WMRA) that was spearheaded by Dennis Hanlon,? a visionary broker in Park City Deer Valley, Utah, in 1996.? Dennis, who was the president of his local board, suggested a meeting of six ski resort board presidents to explore ways that they could benefit from an alliance.??

According to Dennis, who also served as president of the WMRA through 2010, ? We all discovered that we had so much in common and that we faced the same kinds of issues.? We realized that marketing and selling resort real estate requires specialized knowledge and our clients demand a high level of expertise?.?

It became apparent that sharing sales information from the various resorts would benefit all members. Another benefit is sharing best practices for resolving common problems.??

Hanlon said, ?An example of a common issues in mountain resort areas is finding suitable employment housing. We typically have limited space for development. Some other important challenges include how to address minimum revenue guarantees imposed by the airlines and how to obtain financing for condominiums?.?

One of the great outcomes of WMRA was bringing their network model to the attention of the National Association of REALTORS??(NAR) who started their own resort committee in order to help resort REALTORS? gain resort specific education.?

Professional networking can help you solve problems that are also faced by your peers in their luxury real estate markets.? It can also exponentially expand your referral base. ? Facebook may be a good way to facilitate professional networking. But, there is nothing better than in-person, face time and staying in touch in meaningful ways. It?s time to spend more time in the real world!

This blog posting has been provided by?Ron and Alexandra Seigel, the?Language of Luxury?Community Founders and managing partners of?Napa Consultants, International, the leading luxury real estate strategic marketing firm. They specialize in personal and company branding, luxury real estate website design and social media marketing. Photos courtesy of Ron and Alexandra.

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Tags: dennis hanlon, Estate, national association of realtors nar

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