Technology is changing the face of the sales industry ? dramatically! Sales forces use a multitude of mobile, technical devices and desktop CRM systems to manage leads. It?s a fast moving world and one that the sales industry must keep up with.
Instead of shying away from new developments and innovations for fear of the unknown, technology should be embraced.
The challenge that technology presents is the on-going, rapid shift in hardware development and the way we use it. With the increasing adoption of smart phones, tablets and other mobile devices, not to mention the rising BYOD (Bring Your Own Device) trend, a rich variety of platforms are now available. To capture this opportunity effectively, robust software with comprehensive support needs to be in place.
It?s vital to have technology available to support?sales team perform at optimum levels. Sales trainers shouldn?t be afraid of technology but?see it?as an aid to achieving business goals. Technology can be used as a?support embedded in the day to day activity of each individual.?So business?tools, such as CRM or mail systems,?operating on desktops, iPads and mobiles can be embedded with?right technology embedded?ensuring your sales team?s formal training is reinforced on a daily basis.
Technology is playing a major role in the sales industry ? that?s fact not a prediction. In order to stay ahead of the competition, we say, use technology to enrich proven sales techniques and achieve long term benefits.
Incorporating technology within regularly used systems?enhances?and transforms the sales training process from a classroom activity into a living, breathing methodology.
Gary White
Source: http://www.white-springs.com/embrace-the-technical-face-of-sales-training/
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