This is a guest post by Kristen Bradley, a specialist for ClickableNames.com
As the business environment evolves and technology advances, business owners are looking for ever more creative ways to bring in new customers.
One way some are trying to do this is by buying premium domain names to strengthen their branding on the internet.
Purchasing a strategic domain name can significantly increase the business coming through your website, as long as your product or service is consistent and of high-quality.
With web traffic at an all-time high, and growing, it is more critical than ever to gain whatever edge you can to make your business easier to find online.
What Are Premium Domain Names?
New businesses and small businesses are increasingly likely to find it difficult to purchase an ideal domain name, because the majority of simple, common names are already owned.
This leaves them with fewer options ? domain names that may not serve the company well when it comes to establishing a strong brand and web presence.
Premium domain names are domains that have been registered previously, but are now up for sale.
As an example, a new company named Sunshine may find that the only names available are long or more-difficult-to-remember ones like sunshineshoppingonline.com.
Instead, the company can opt to pay for a premium name that better suits their business.
Pros and Cons of Premium Names
The positives of premium names generally outweigh the negatives.
A carefully chosen premium domain name should be easier to remember.
It?s also likely to result in consumers finding the business more easily through the search engines and online directories, because the relevance of the domain name is one of the many signals the search engines use when they?re returning sites in the search results.
Being easier to remember, and easier to find, will boost web traffic and, as a result, increase business and revenue.
The major downside is the cost, which can be high relative to previously unregistered names and, depending on its history, the prominence and commercial intent of the name itself.
However, many businesses have found it to be a worthwhile long-term investment, based on their products, services and business model.
As more businesses enter the marketplace, creating a more competitive environment in which to attract customers, it is essential for a business wanting to utilise the power of the web to make itself as visible as possible.
And purchasing premium domain names is becoming an increasingly popular way to achieve this, particularly for businesses that rely heavily on the Internet
Having a prominent internet presence can make or break some businesses, and premium names are one of the key tools businesses are using to gain an edge.
Kristen Bradley is a specialist for ClickableNames.com, a leading website which locates and acquires domain names for professionals around the world.Found this article useful? Get free updates!
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Source: http://www.wealthydragon.com/2012/08/06/premium-domain-name-benefit-business/
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